Torani
Projects
JULOOS
Juloos is our way of honoring the festivals that still live quietly in the corners of the country, to the places that hold on to these traditions and to the people who carry their heritage with grace.
This is our ode to them—and to the stories that shaped us.
RAFU
Exploring the magical duality of love through this campaign
Love can be cozy and personal, fitting snugly in the heart or embracing the entire world with open arms.
With the extraordinary talents of Sheeba Chadha and Adil Hussain, this campaign transformed precisely into what we had envisioned.
CHANDANI RATEIN
Referencing some traditional Abha & Khat kurtas from 19th Century Sindh, Pakistan. They developed timeless velvet kurtas, Saris and Kaftans on a canvas of signature Torani Florals.
GUDIYA RANI
This campaign talks about how an individual becomes so addicted to the idea of loneliness, that staying in this feeling somehow becomes a new partner and companion for them.
SINDHI TENT HOUSE
Celebrating Indian weddings with nostalgia, rituals and tent houses.
Featuring Vijay Verma, Richa Chaddha and Kusha Kapila.
KAAYA
This campaign for Torani seeks the truth about women, about their needs, about our society and about the preconceived notions that have been seeped so deep within, that we don’t even realise the stereotypes of beauty we are comfortable with
NAVELI
While we often speak of everything that goes into the making of a big fat Indian wedding, seldom do we speak of the universal emotion of parting ways with one’s parents and making a new home. Something that every girl goes through. “Naveli” lies in the heart of that feeling. Naveli features the very talented Tanya Maniktala
DOPAHAR
This campaign showcases the silent conversation that runs between a mother and daughter in-laws. “Dopahar” is an ode to those whispers and the words which were never really spoken, but only felt.
Dukaan
Capturing the details of everyday monotony.