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Frontier Raas

Frontier Raas is a manifestation of artistry coupled with quality, sustainability, and premium customer experience.   A journey that started in 1954 with Mr Bansilal Batra, in North-West Frontier Province with the idea of bringing the art and culture of India to the fore.

FASHION FILM: TARAASA

This campaign was shot in Kumaon, nestled in the mountains of Uttarakhand for the ethnic wear  clothing brand - ‘Frontier Raas’’. ᴛᴀʀᴀᴀꜱᴀ is an ode to nature and her spirit. A creative reinterpretation of the world around us through ensembles crafted by special artisans and the drive to revive heritage craft