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Frontier Raas


Fashion Film

Frontier Raas is a manifestation of artistry coupled with quality, sustainability, and premium customer experience.   A journey that started in 1954 with Mr. Bansilal Batra, in North-West Frontier Province with the idea of bringing the art and culture of India to the fore.


This campaign was shot in Kumaon, nestled in the mountains of Uttarakhand for the ethnic wear  clothing brand - ‘Frontier Raas’’. ᴛᴀʀᴀᴀꜱᴀ is an ode to nature and her spirit. A creative reinterpretation of the world around us through ensembles crafted by special artisans and the drive to revive heritage craft

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