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Farida Gupta 




Being fairly well acquainted with the abundance of talent and expertise of India’s craftsmen, he’s been resolute to ensure they get the recognition and appreciation they rightly deserve. Presently, over 1000 artisans from various remote villages in Rajasthan and Gujarat are employed by the brand, providing them with a steady income and platform for the whole world to see. 


A term for ‘Petals of a Rose’, ‘Gulbarg’ encapsulates the incomparable charm of vintage French roses in timeless Indian hand block-prints.  This campaign was shot in Jaipur for the Spring Summer '21 collection of the handcrafted clothing brand - ‘Farida Gupta’.


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