The brand rooted in 2015 with an ideology to depict stories with skilled Indian artisans and their craftsmanship along with the beauty of authenticity, and the charm of nostalgia. The need to focus more on quality than quantity led our creative process to be defined by durability, comfort, and functionality with hints of details inspired by vintage fashion.


Holding us together with the power of Five of Earth. The genesis that let’s us hope for a merrier tomorrow. Delve into a phantasmagorical world through our brand film, GENESIS’21/22 for CORD.


The best we can do for our planet is to celebrate Earth Day everyday. Passerby is a note of love to nature that mesmerises and inspires us at every step of the way. The brand film captures the scenic beauty of Kashmir.